Selling in China? Which one is it? – David Lague
From the International Herald Tribune: When Angela Feruglio, an advertising researcher, sat in last year on focus groups of young Chinese in Shanghai and Guangzhou as they were quizzed about consumer...
View ArticleThe Little Red Book of Branding – Linda Tischler
From Fast Company: “Five years ago, the top-10 brands in China were American,” says Kevin Swanepoel, marketing and interactive director of the One Club, the international organization of advertising...
View ArticleNBA strikes marketing deal with China’s Haier – Reuters
From Reuters (link) The National Basketball Association on Monday said it has agreed to a marketing partnership with Chinese appliance maker Haier, part of the basketball league’s push to promote the...
View ArticleThe business of Chinese sports – Ralph Jennings
From Asia Times Online (link): About 40 sporting goods stores do business in a clump right outside the gates of the Wuhan Institute of Physical Education in the giant Yangtze River city’s college...
View ArticleFemale Weightlifters, Spanish Basketball Stars, and Kim Jong-il – Jacob...
Slate looks into the sometimes unconventional methods Chinese sneaker companies have taken to market themselves as they compete against Nike and the other big players: With the world’s sneaker giants...
View ArticleCash for Journalists Skews Chinese Media – Jamil Anderlini and Mure Dickie
From Financial Times: HSBC and the China Charity Foundation celebrated a decade of working together last month, bringing in the global bank’s chairman and renting a room in the Great Hall of the...
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China At The Crossroads – Jack Trout
Jack Trout is the originator of “positioning” and other important concepts in marketing strategy and he has more than 40 years of experience in advertising and marketing. Trout stated in his article...
View ArticleNCAA Moving into Chinese Market
The National Basketball Association earns about $50 million per year from China. And that point is not lost on University of Memphis men’s basketball coach, John Calipari, who hopes to one day cash in...
View ArticleSpiderman’s Chinese Half-Brother Gets Starring Role
At The Los Angeles Times, Jonathan Landreth reports the awakening of National Film Capital, a Chinese state-run company that has lain dormant since its inception in 2008. Heading its bill of...
View ArticleWhat is Real Beauty in China?
Beauty products company Dove is taking their “Real Beauty” campaign to China. The campaign aims “to challenge beauty stereotypes and invite women to join a discussion about beauty.” It has been rolled...
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